Business

UNDERSTANDING PERSONALIZATION

THE BASIC MANAGEMENT FUNCTIONS

How is Saturday? Today we are touching a bit on management functions. There are many areas of business that will require management and these functions are applicable in all those areas: Planning, Leading, Organizing and Controlling. These are the...

UNDERSTANDING PERSONALIZATION

THE CONCEPT OF CUSTOMER SATISFACTION

One of the best articles on customer service......... ha ha ha...........read to the last to find out! That's right, customers are also human and deserve very good treatment, brand experience! The fundamental goal of all marketing should be a...

UNDERSTANDING PERSONALIZATION

FUNDAMENTALS OF BRANDING- BRAND EQUITY

When I was six years old in 1986, our uncle once visited us where I grew up in Mvuma and took us to the shops where he bought us some very effervescent Coca Cola. From those days the brand...

UNDERSTANDING PERSONALIZATION

YOU NEED TO LEVERAGE YOUR COMPETITIVE ADVANTAGE

Having competitive advantage alone is not enough! Competitive advantage must be optimized and leveraged for competitive success and gain. Competitive advantage is that thing which sets you apart from the rest of competitors. There is no one thing that...

UNDERSTANDING PERSONALIZATION

THE BASIC MANAGEMENT FUNCTIONS

How is Saturday? Today we are touching a bit on management functions. There are many areas of business that will require management and these functions are applicable in all those areas: Planning, Leading, Organizing and Controlling. These are the...

UNDERSTANDING PERSONALIZATION

UNDERSTANDING PERSONALIZATION

You will find this article so useful...... read on! Yes, you’re very correct, service should be personalized to the tastes and preferences of the customers and buyers. This is what is termed personalization or customization. The ability to deliver...

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